ProICE AuraAI X100 Officially Introduced to Media
Malaysia’s automotive and technology media experience the AI-powered head unit firsthand, with coverage across Drive Safe and Fast, Motor Trader, CarSifu, and TechNave
4 March 2026
Kuala Lumpur, 4 March 2026 — Pro ICE Sales & Services (M) Sdn Bhd held a press conference to officially introduce the ProICE AuraAI X100 to Malaysia’s automotive and technology media. Journalists and reviewers were given hands-on access to the product and the vehicles it has been installed in.
The press conference follows the product’s dealer launch on 1 March 2026 at Nilai Springs Resort Hotel, where dealers and technology partners from Malaysia and Singapore were first introduced to the X100.
Media Coverage
The AuraAI X100 was covered by several of Malaysia’s leading automotive and technology publications:
Drive Safe and Fast (DSF) covered the X100’s positioning as an aftermarket head unit that delivers EV-grade cabin technology to existing petrol vehicles.
Motor Trader reported on how the X100 brings EV-style intelligence to existing petrol cars as a practical upgrade path for Malaysian car owners.
CarSifu (The Star) highlighted the X100’s integrated approach, from its 6nm processor and ADAS capabilities to its voice-controlled AI assistant.
TechNave covered the launch for its Chinese-language readership, reporting on how the X100 makes AI-powered driving accessible beyond new car buyers.
Availability
The ProICE AuraAI X100 is available through authorised Pro ICE dealers in Malaysia and Singapore.
