Pro ICE Introduces ProICE AuraAI X100, an AI-Powered Head Unit That Brings EV-Grade Intelligence to Existing Petrol Vehicles

The flagship AuraAI head unit features a 6nm processor, Ultra 2K display up to 13.1 inches, built-in 4G connectivity, voice-controlled AI assistant, and ADAS — Available through authorised dealers in Malaysia and Singapore

1 March 2026

Nilai, 1 March 2026 — Pro ICE Sales & Services (M) Sdn Bhd today unveiled the ProICE AuraAI X100, the flagship product of its new AuraAI intelligent head unit range. The X100 is designed to bring the connected cockpit experience found in modern electric vehicles to existing petrol-powered cars.

The product was officially introduced to dealers and technology partners from Malaysia and Singapore at a launch and training event held at Nilai Springs Resort Hotel.

An Integrated Intelligent Platform
The ProICE AuraAI X100 replaces the existing head unit and integrates navigation, media, AI interaction, and safety features into a single system. It is powered by a 6nm UNISOC 7870 processor with an 8 TOPS neural processing unit, paired with 8GB RAM and 256GB storage. The Ultra 2K display is available in four sizes: 11.5, 12.3, 12.5, and 13.1 inches.

Built-in 4G connectivity allows the system to operate independently without tethering to a smartphone. The X100 supports Apple CarPlay, Android Auto, and Huawei HiCar. A 32-band DSP audio platform with ST TDA7850 amplifier enables detailed sound tuning while retaining factory speakers.

Voice Control and AI
The X100 features two voice activation modes. “Hey Aura” handles system controls such as navigation, media, and phone calls. “Hey Super Aura” activates a conversational AI assistant powered by ChatGPT for open-ended queries and interaction. The system also supports voice commands without a wake word for common actions.

On selected Toyota models that have undergone optimisation by Pro ICE, the X100 also enables voice control of vehicle functions including windows, sunroof, and air conditioning.

ADAS and 360° Camera
The X100 includes a visualised Advanced Driver Assistance System (ADAS) that displays lane departure warnings, forward collision alerts, and pedestrian detection directly on screen. An optional ProICE AuraAI 360° camera system delivers stitched 1080P surround imaging using Pro ICE’s proprietary stitching algorithm, with enhanced low-light clarity.

Dealer Launch and Hands-On Experience
At the launch event, dealers experienced the X100 firsthand in seven demo vehicles: a Proton X70, Toyota Harrier XU60, Toyota Alphard AGH30, Toyota Camry XV40, Toyota Camry Hybrid XV50, Honda Accord 8th Generation, and Honda Civic FB. Technology partners were present to walk dealers through the product’s architecture and installation requirements.

Availability
The ProICE AuraAI X100 is available through authorised Pro ICE dealers in Malaysia and Singapore.